MBA Level Digital Marketing programme
At IIDMT, we take pride in offering an end-to-end MBA Level Digital Marketing programme to transform you into a professional Digital Marketer. With a comprehensive course curriculum that covers all the skills that brands require from their employees today, this program will upgrade you and ensure an accelerated career enhancement. You will gain a mastery of all the core Digital Marketing modules for organic and paid online marketing. You will also learn the soft skills that are absolutely essential to deal with clients across sectors.
Who is This Training For?
- Someone who want to become a pro in MBA Level Digital Marketing programme
- If you want to Generate Leads
- Anyone who want to make money online in their free time
- Kids/Students/Professionals who want to learn the most demanding skill of 2023.
- If you want to learn digital marketing in a proper way
- If you want to become an entrepreneur.
- If you want to utilize your time/hobby for better.
What Can You Do After This?
- You can make a full time career in MBA Level Digital Marketing programme
- You can start/grow your online business using skills that you learn
- You can get a job in digital marketing company
- You can make an extra income online without leaving your home
- You can provide freelance services
- You will learn the most demanding skills of 2023
- If you want to utilize your time/hobby for better.
MBA Level Digital Marketing programme Modules
Scope of Digital Marketing
- The Digital Landscape in India
- Elements & Platforms in the Digital Mix
- Doing a Brand Audit basis what you have learnt
- How to define the Target Audience?
- Creating Buyer Personas
Web Planning
- Planning your own Website
- Building a Site Architecture
- Understanding User experience
- Creating your own Website using WordPress
- Setting Tracking Codes for your Website
E-Commerce Marketing
- Understanding E-commerce
- Various E-commerce portals
- How to make a website using Shopify?
- Product Keyword Research
- Uploading Products to Online Marketplace Business Process
Copywriting
- Understand the basics of copywriting
- Rules & Guidelines for Copywriting
- Copywriting formulas & Elements of an ad copy
- Process
- Copywriting tools
Search Engine Optimization (SEO)
- What is SEO?
- How does SEO work?
- Keyword Research & Analysis
- On-page Optimization Techniques
- Off-page Optimization Techniques
- Technical SEO Techniques
- Using Search Console for effective SEO
- How to do an SEO Audit for Website?
Monetise Your Blog
- Who is a Blogger?
- What does it take to be a Good Blogger?
- Ways of Earning Revenue through Blogging
- How does Ad sense work?
- Why should Brands Invest in Blogs?
- SEO through Blogging
- Who is an affiliate?
- How does an Affiliate earn Revenue?
Google Ads (SEM)
- Why use Google Ads?
- Setting up Google Ads Account
- Choosing the Right Campaign Objectives
- Framing search Ad copies & Ad extension
- Maintaining High Quality Score
- Targeting Opportunities on Google Display Network
- Ad formats on Google Display Network
- Setting up of YouTube Ads
- Creating Ads for the App store
- Creating Product Listing Ads (PLA)
- Remarketing funnels for Google Ads
Content Marketing
- Creating Buyers Persona
- Understanding various Content Formats available
- Creating Content Buckets
- Creating Content Calendar
- How to fast forward AIDA
- Decoding of Successful Campaigns
Design Essentials
- What is Design?
- How do structure your design?
- Designing Principles
- Specifications for Designing for Digital Platform
- Using Canva / Photo pea to Build designs
- How to Design for Social Media Posts and Stories?
Social Media Marketing Organic
- Introduction to Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat
- Difference between a Page and Account
- Setting up a Social Media Page
- Best Practices to follow on a Page
- Do’s & Don’ts of Posting
- How to Choose the Right Hashtags for your Content?
Social Media Marketing Paid
- How does Google Analytics work?
- Setting-up a Google Analytics Account
- Placing the tracking code on your site
- Creating properties and views for Accurate Tracking
- Setting-up Conversion Tracking Goals & Events
- Reading GA data
- Taking business decisions basis GA data
Influencer Marketing
- What is Influencer Marketing?
- Choosing Influencer’s that match your Brand
- Setting Key Deliverables from the Influencers
- Optimization of Techniques to improve ROI
- Macro v/s Micro Influence
Email Marketing
- Types of Emails
- Collection of Leads
- How to Make a workflow?
- Email Marketing Tools (Mailchimp, Market etc)
- How to plan a Drip Email Marketing Campaign?
- Framing a Successful Subject Line for your Email
App Store Optimization
- What is Mobile Marketing?
- Types of Mobile Marketing Techniques
- What is App Store Optimization?
- SMS, Whatsapp, Location based Ads
- Tips & Tricks to rank app on the top of App store
- Tools to monitor & optimize ASO (appannie)